As companies think differently on how meetings and events integrate into their organization’s objectives and business development platform, it’s critical to begin the process establishing an outcome-based strategy process before you tackle the tactical.
Vision to Strategy to Tactical…
We’ve been working with a client on redesigning their sales incentive program and here’s how we got started creating the vision framework:
Vision:
- How does the incentive program tie back to company’s strategy and objectives?
- Who are the key stakeholders?
- What is the role of the company and sales executives?
Results-based outcomes:
- Financial: tie back of top performers to overall company sales quota
- Social: interface with top performers and executive team (key influencers)
- Emotional: connection to leadership, company, spouse/significant other buy-in
Communications:
- Define key components of the program
- What platform will be used to communication and promote the incentive program and leverage sales success stories throughout the year?
Viva! Consult provides an end-to-end solution from strategy to tactical bringing your vision to life.
