projectWhiteCanvas…creating the artful business soul

Viva! Consult launches projectWhiteCanvas, a rotating art studio that ignites the artful soul.  The project provides new energy to vacant space and the space provides the platform to connect and unlock the artist within all of us.

projectWhiteCanvas slideshow

Seeking…

Space + People + Artful Experiment
A temporary vacant commercial building space, non-artists, dormant artists, functional artists, and tortured artists

Who needs what?
Vacant space needs energy and vitality from people within its walls to live out its purpose.  People need a space to gather to create, exchange and experiment.

What is the project?
Create a white canvas by engaging with colors, paint, mediums, textures and techniques layered underneath the final application of white. 

This process allows the ability to approach the canvas without preconceived ideas, expectations or attachment to an outcome since the entire work or parts of the work will be covered with white. Experimenting and playing creatively can be the catalyst for breaking down walls and providing a new approach to a more colorful artful life.

Philosophy:
It’s the ability to look at every day as a white canvas.  Choosing to experiment and take risks with the knowledge that every moment, every decision and every day can provide a fresh new white canvas.

Target organizations:

No Vacancy Project
novacancyproject.wordpress.com
Best practices for using vacant commercial spaces for the rotating art studio and engage building owners to donate space on a short term basis

Central Eastside Industrial Council
ceic.cc
Connections to building owners, also supporter of the No Vacancy Project

Multnomah Art Center
www.multnomahartscenter.org
Endorse the project and support the design of the rotating art studio framework

 Guerrilla-Mediathe creative underground
www.guerrilla-media.com
Sponsorthe project and members promote the project within their networks

galleryHOMELAND
www.galleryhomeland.org/wordpress
Guide the process for exhibiting the project and body of work

 Viva! Consult
www.viva-consult.com
Manage the project and engage stakeholders

Contact:
Denise Ker, Viva! Consult
denise@viva-consult.com

Twitter: DeniseKer
503.806.1707

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